11 Ways To Drive Traffic Away From Your Website
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explains, directs, guides, and focuses visitor attention on the things that are of real benefit to your visitors and to your company.
Every business provides a variety of products, services, and information to their customers, but these things are not all of equal importance. Your website is a place to focus attention on your core marketing message, not a place to provide a shopping list of everything you are able to do and every product or service you may be able to offer.
2. Give Web-visitors Too Much Information To Process
Architect, author, and information designer, Richard Saul Wurman, in his book, ‘Information Anxiety’ talks about, “the ever-widening gap between what we understand and what we think we should understand.”
Good website design is about more than technology and aesthetics; it’s about deciding what
