13 Steps to a ” Slippery Slope ” Online Sales Letter
you’ve learned a lot about this topic and want to share it with me. Even add a picture of yourself and an audio greeting, like I did. These help the reader instantly feel like she knows you better, increasing the “trust factor.” And people buy from those they feel they know, like, and trust! 5. Use bullets like mini headlines. Lay out everything I’ll get from your product. Don’t just list your table of contents verbatim! Turn each point into an exciting secret. For example, suppose your e-book features 5 tips on how to save money on groceries. That bullet could read, “Revealed: 5 ways you can save hundreds of dollars on your monthly grocery bill.” 6. List plenty of testimonials. Show your prospects they won’t be the first to buy. It’s more effective to weave-in testimonials throughout your sales letter than to have a separate section for them. Give each person’s full name and
