13 Steps to a ” Slippery Slope ” Online Sales Letter
newsletter service. Some sales pages use trick scripts to make it seem like the offer always ends on that day at midnight, but I find these insulting. If you really will be raising your price soon (and you always should be), list the exact date and stick to it. Otherwise just say it’s an introductory, limited-time offer. 11. Make it ABSURDLY CLEAR what to do next. Nothing bothers me more than when I’m at a Web site, I have my credit card ready, and I can’t find the $%#@& order link! Make your order process idiot-proof. Example: “Cl1ck below to 0rder n0w on our secure server.” Also sprinkle in order links throughout your page — some people will be ready to buy before they get to the bottom. 12. Make one last plea. In your P.S., right after your signature, emphasize that I should act now. For example, “Don’t miss out on this great 0pportunity. Remember, you can buy n0w and
