3 Tips For Making Digital Signage More Effective
/> As advertising has evolved, so too has the consumer’s receptivity to marketing. No longer is the typical consumer content to be bombarded with a litany of marketing messages. Today, they focus on what is relevant to them and quickly discard – or ignore – the rest. Whether you’re deploying a digital signage network in a movie theater, casino, shopping mall, or a small chain of kiosks, the messages you broadcast across the system must address the concerns of the customer in a compelling manner. The experience must be engaging for the customer. Below, you’ll find 3 tips for making your digital signage efforts more effective by focusing on the customer.
Tip #1: Encourage Participation
It’s easy said than done. But, it is possible to create a broadcast that encourages your audience to interact with your message. This can be as simple as
