3 Tips For Making Digital Signage More Effective
eliminate them.
Tip #3: Make The Experience Personal
Whether the experience that a customer has while interacting with a digital screen will be positive or negative is largely dependent upon how personal that experience is. For example, assume that a customer is looking through an inventory of shoes. Each selection will further identify that customer’s concerns. This can provide a framework around which you can tailor your message to address specific concerns based upon gender, age, vocation and other factors. Each selection builds upon the element of personalization. And the more personal your digital signage broadcast is, the more engaged the customer will feel.
Making Digital Signage Effective
Most fundamental principles of marketing address an audience’s interests, concerns and passions. Digital signage is no
