6 Simple Tips For Better Cold Calling
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encounter during the calls you make.
The point is…your script must be well planned out, focused on the calling agenda and customized to the business of your call. Furthermore, your script must be flexible enough to allow for free-flow conversation, but, contain enough structure to get on track when you need to. There is one more thing-it must be practiced enough ahead of time so it appears like you are having a conversation, not something you are reading.
When designing your script, consider this. Decision makers do not necessarily buy products, they buy the solutions. So, what do I mean? They don’t buy a car per se; rather, they invest in a smooth ride that makes them feel good. They buy beauty, not the actual make up. They buy holes, not the actual drill. Essentially, people buy solutions to solve their problems. So, when working your script,
