7 Easy But Essential Steps to Making an Infomercial
an infomercial tool kit to make the infomercial video yourself.
4. A well known model or personality who will endorse the product convincingly.
5. Booked air time on television or through the broadband.
6. Effective pricing of product and a gateway through which buyer can order or buy the product.
7. Since infomercials are a direct response marketing exercise the film must be such that it gets an immediate response from viewers. Studies show that 85% of sales are done before the infomercial ends. This indicates that the infomercial should be convincing and truthful to elicit an immediate response.
Infomercials are not cheap and so must be made with great thought. According to T Hawthorne one of the largest producers of infomercials “ to be successful an infomercial must have hard
