7 Easy But Essential Steps to Making an Infomercial
sell.” A successful infomercial must convince people about the effectiveness of a product.
An infomercial must have a core theme and the whole infomercial must prove the theme or promote the point. Its about “magical transformation,” according to T Hawthorne. The keys to success are testimonials, product demos, and the right pricing.
There are established marketing and advertising protocols for infomercials called AIDA. Where A represents attention; I, interest; D, is for desire; and A is action. So a WOW infomercial must capture the attention of the viewer, the interest must grow and the viewer must be convinced about the product and feel the desire to buy one.
According to the experts a product is ideal for an infomercial if:
• It has appeal.
• Costs under USD 100.
