7 Ways to Cut Loose Old Sales Thinking
the gun by trying to move the sales process forward, you’ll discover that prospects will give you the direction you need.
3. When you lose a sale, it’s usually at the beginning of the sales process.
If you think you’re losing sales due to mistakes you make at the end of the process, review how you began the relationship. Did you start with a pitch?
Did you use traditional sales language (“We have a solution that you really need” or “Others in your industry have bought our solution, you should consider it as well”)?
Traditional sales language leads prospects to label you with the negative stereotype of “salesperson.” This makes it almost impossible for them to relate to you with trust or to have an honest, open conversation about problems they’re trying to solve and how you might be
