7 Ways to Cut Loose Old Sales Thinking
replying, “That’s not a problem.” No matter what the objection, use gentle, dignified language that invites prospects to tell you the truth about their situation without feeling you’ll use it to press for a sale.
7. Never defend yourself or what you have to offer. This only creates more sales pressure.
When prospects say, “Why should I choose you over your competition?,” your instinctive reaction is to defend your product or service because you believe that you are the best choice, and you want to convince them of that. But what goes through their minds at that point?
Something like, “This ‘salesperson’ is trying to sell me, and I hate feeling as if I’m being sold.”
Stop defending yourself. In fact, come right out and tell them that you aren’t going to try to convince them of
