Sales Speaker Says When A Phone Meeting Is Done The Sales Game Is Half-Won!
Sales Speaker Says When A Phone Meeting Is Done The Sales Game Is Half-Won!
In a recent article I likened using a “telephone meeting” as a way to bring your sales game to a Super Bowl level.
Phone meetings, also known as telephone appointments, summon our best game. If we obtain a phone meeting with a qualified buyer it is akin to starting from our own end zone and completing a 50-yard play to midfield.
Why is it such a game changer? Three reasons:
(1) It focuses the prospect on our message, which only occurs reluctantly during cold calls. (2) It is an implicit concession on the part of the prospect that what we have to say has value; otherwise, why would he or she carve out 15-45 minutes of their precious time? (3) And it also promises that the prospect will give our chat a fair evaluation, given he has consented to listen to it, and not to prejudge.
These are tremendous pluses, and really, half our work
