The Three Se”C”rets of Successful Video Communication
The Three Se”C”rets of Successful Video Communication
The implementation of these three elements will vary depending on your audience and type of video, but the overall principles should remain the same.
CAPTURE Attention: Depending on the delivery method of the video, you only have as high as one minute to as low as three seconds to get the attention of the viewer. Without capturing their attention, the rest of the video is wasted regardless of how awesome and informative it may be.
Make it intriguing, humorous, or out of the ordinary. Leave them wanting more. You are naturally excited and passionate about your new video, but the viewers initially will not be.
So test the script by making it generic and impartial. Switch out references to your product or service for some other generic one (or a competitor), then imagine yourself watching the video and
