Leadmaster Best Practices In Lead Generation And Lead Management
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Leadmaster Best Practices In Lead Generation And Lead Management
There are many different solutions for generating and locating your next lead.
Radio & TV advertising are very popular with companies ready to spend millions for a 60 second Super Bowl spot. Some of those commercials may be memorable, but the ROI of those multi-million dollar investments can be difficult to track. Moreover, while they may be good for generating business long-term and building brand equity, they are usually not the most effective in selling more now.
Direct mail was an oft-seen but now decreasingly used marketing medium, perhaps with the rise of the Internet. While some may argue that the decline in competition makes direct mail more effective, for many companies, it’s still tough to justify a 20 page color brochure when 98% of recipients will immediately put it in the recycling bin. A less expensive
