Whats My Line?

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Whats My Line?

I was channel surfing the other night when I ran across a rerun of a game show that had a successful 17 year run from 1950 to 1967. The show’s name is “What’s My Line?” and although the format of the show does not apply to the golf industry in any way, it got me thinking about the importance of the “right lines” in your business.

Think about this!

     Recall for a moment your favorite movie. Think about your favorite line in the movie and who spoke the line. Now think about this. These are actors working off a well written, well rehearsed script! It’s obvious but mostly overlooked in the golf business.

     Ever watch Letterman or Leno? Their monologues are not impromptu. Writers spend hours coming up with material. It is then reviewed by the show hosts and further tweaked. Finally, the

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