3 Tips For Making Digital Signage More Effective
3 Tips For Making Digital Signage More Effective
A chief concern among businesses which are considering the use of digital signage is that such a network will be ineffective. Indeed, much of what we’re witnessing in the industry suggests that many businesses don’t understand the potency of the technology nor how to harness it. This is likely due to digital signage being a new and innovative technology. Though many advertisers are experiencing success, standards of usage haven’t been firmly established.
For example, newspaper or television advertising follows proven models of successful. The strategies that are deployed in those media are based upon what has proven effective in the past. Digital signage is new and therefore lacks a benchmark approach. That being said, traditional advertising yields helpful clues regarding what works.
Why The Customer Matters
