TV Advertisment – Case Study – MWS Media

www.mwsmedia.co.uk – ARKID came to us with a clear vision about how they wanted to see their latest children’s toy Go Jo on the screen. Taking it from script to screen was where we came in. The first stage is to make sure you’re fully in-sync with the characterisation of the Go Jo figure, the reason being with advertising you have 30 – 45 seconds to grab and engage your audience, to show them your vision and hopefully sell the product. Then we set to work producing a high definition television ad which seamlessly blended live action footage with and photo realistic CGI, working from original CAD animations which were inserted over carefully shot backdrops. Add in the soundtrack, some final FX and grading, and there he is, Go Jo in all his glory.
Video Rating: 5 / 5