A Paradigm Shift in Online Advertising – And You Can Benefit
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customer is incentivized to click on an ad for a product that they may have no interest in purchasing. The truth is advertisers give incentives all the time to consumers to pay attention to their ads, whether it be monetary or not. Why else are buxom blonds in ads that have nothing to do with being buxom or being blond? ZenithOptimedia, a British market research firm, reported that advertisers waste more than 200 billion dollars annually on advertising that does not reach its targeted demographic. Advertisers will gladly pay consumers to view an ad provided they are given a captive audience in the demographics the advertiser is targeting. In fact, advertisers already do it all the time – they are called focus groups.
Those concerns also assume that the only purpose of an advertisement is to make a sale; but that assumption is absolutely false. The purpose of a
