A Paradigm Shift in Online Advertising – And You Can Benefit
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large percentage of advertising is branding, and many major advertisers have avoided big buys on the net because the dominant form of online advertising – pay per click – is too expensive and has a fraud rate estimated to be as high as 30% of the clicks. According to Emarketer, another market research firm, 2009 advertising expenditures in the United States alone will top over 300 billion dollars, with about 10% of that – 3o billion – spent on internet advertising. Of that 30 billion, Emarketer estimates over 8 billion dollars is spent per year on pay per click. That means click fraud accounts for up to 2.4 billion dollars each year. Furthermore, the internet’s share of advertising has continued to rise, despite the dismal economy. Advertisers may be cutting back, but the more traditional media of television and print suffer the most.
As a result, if a company is
