A Real Estate Marketing Script Is Worth Its Weight in Gold
problem! Real estate still selling briskly in your market? Good! Whatever your market conditions a real estate marketing script can help separate you from your competitors and establish you as the agent of choice.
Now, the difference between a good script and a great one, at least in my opinion, is that a great script will have prospects calling you…rather than you calling them! Cold calling, if not dead, is in “intensive care.” The National Do Not Call List has put a serious dent in your ability to call people at will.
An expired listing script, however, doesn’t necessarily require you to “cold call” prospects. In fact, I farmed expired listings with just letters and averaged 2 plus listings a week.
At the end of the day marketing scripts eliminate the guess work from effective real estate marketing by clearly outlining in simple steps
