Article Marketing- Newbies, What Comes First, Article or Marketing?
Physicians advise and recommend that men over 40 have an annual check up. XYZ pills may provide some relief, but first check with your doctor.”
I am sure that you see the difference. The first piece obviously and blatantly is selling you XYZ pills. The second piece is also selling XYZ pills, but it at least gave you one piece of information, men over 40 should have an annual check up. You are reading an article, not watching TV.
Article marketing is unique to the Internet. It is a method used to inform and to sell (advertise). As an article marketer, consider the readers expectations and that is an expectation of information. The buzzword is “content”. Provide the reader with content. Copywriting has its place even in article writing, but content reigns supreme.
Article writing is not copywriting. Its main purpose is to inform; its
