Best Practices in Negotiation–Free is a Four-Letter Word
Best Practices in Negotiation–Free is a Four-Letter Word
A bankruptcy lawyer offers a 30 minute, free initial consultation for consumers.
I learned about her because another attorney and I were discussing marketing tactics, and he mentioned the bankruptcy practitioner, whose office is in the same building. “She has a line of clients out the door,” he noted, with admiration.
Naturally, I attributed part of that apparent success to the economy. Millions are in financial distress, so helping folks battle insolvency by fending off swarms of swooping creditors, can be big business.
Yet, you also have to ask, to what extent is the free, initial consultation an attraction? Would an imposed charge at the first meeting thin the standing room-only crowds?
I believe the freebie is necessary because it serves both parties, especially the attorney:
She can quickly determine
