Best Practices in Negotiation–Free is a Four-Letter Word

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free. It isn’t standard.

(c) The freebie seeker can afford to pay the going rate, yet wants to get something for nothing.

(d) The information provider is deceived into believing that “Free will become fee.” Ad agencies, graphic designers, writers, and lots of creatives are victimized. They’re asked to submit proposals on spec, addressing the very task the client wants to accomplish. Ad agencies will be asked to pitch their concept for theme development for a new shopping mall. In principle, if their proposed campaign is attractive, their bid will be chosen. In reality, the client is simply brain-picking, with no intention to retain an agency, thinking it will combine or disguise the contributions and use them for FREE.

(e) Free is requested or demanded without a corresponding duty on the part of the freebie-seeker. For example, if you go to the cosmetics

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