Bollywood Billionaire Makes Hollywood Movie Deal
/>
Many film experts see this deal as a real marriage of two cultures. Komal Nahta, editor of Mumbai trade paper the Film Street Journal, labelled the deal as a “major” one. He said: “Reliance is making a major move in putting Hollywood and Bollywood together. The key will be whether you can make Indian movies that sell abroad and at the same time sell foreign stars in India.”
Many people believe that deals like this could teach Bollywood much about filmmaking. At present, the Indian film industry releases around 1,000 movies a year, but only makes about £1 billion annually. In comparison, Hollywood produces half this number, but has 10 times the sales. The reason that is often given for Bollywood’s relative lack of commercial success is that traditional Bollywood studios are generally family-run affairs that rely on star talent to carry a film,
