Book Trailers: They Can Be So Much More Than Wannabe Movie Trailers
don’t have any film stars to entice us to the movie theater. There’s usually not even the added bonus of the familiarity of a sequel.
Then should book authors forget about making book trailers? Should they focus their book marketing on other venues and leave the trailers to the film industry?
Hold on! Isn’t there another way that uploading videos to YouTube and other free online video sites can be utilized to promote books?
Here’s an alternative approach:
Book authors can make short videos (three minutes maximum) of topics in their nonfiction books and related subjects in their fiction books.
Let’s imagine that Valerie has written the mystery “Jonas in Mexico City.” In her mystery she features a great deal of the ancient and modern culture of that sprawling metropolis. What if she makes a short video on preparing a Mexican dish that her
