Breaking Into Hollywood – How Do I Translate The Entertainment Trades Into Project Sales?
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weekend box office for any studios or companies you hope to meet with or any films in your genre.
Now for the example: remember the hot new – and now former – ABC show “The Great American Dream”? At the end of March ’07, if you were about to pitch any dream fulfillment shows anywhere, or any show AT ALL to ABC, a quick glance at one day’s trades would have shown that “Dream” utterly tanked episode one (ratings report – 3/28/07). . .and was cancelled after episode two (cancellation article – 3/29/07 – as in the NEXT DAY’s trades).
Translation: this might be a pretty bad time to pitch a new dreams-come-true project anywhere, and ABC execs might be particularly cautious about new genre projects in general. Isn’t that something you’d like to know before entering the room? You BET. At least so you can explain why your project isn’t vulnerable to the same
