Building Case Studies and Testimonials that Sell
Building Case Studies and Testimonials that Sell
Would you believe that the most powerful marketing tool is something that’s been around since mankind discovered fire? It’s storytelling. Since primitive times, people have bonded, learned and created new opportunities through telling stories. Human beings are wired to listen to stories. When we share stories, we increase trust and build relationships when our stories demonstrate our expertise, integrity and ingenuity. The truth is, stories sell.
I’ll give you a hint: this is why it’s so important to take care with what you post about yourself on your social media sites like Facebook. Your words and pictures are telling a story. Are you demonstrating expertise, integrity and ingenuity? If not, think twice about the kind of story your social media sites are telling about you.
Two other ways we tell stories in business are
