Building Case Studies and Testimonials that Sell
Plot Twists—these showcase your experience, creativity and unique approach. A story without plot twists is boring. Your story gains power when you include the obstacles or set backs you faced and overcame to triumph for your client. Happily Ever After—Make the end result tangible enough to create “outcome envy.” You want the reader to want the outcome the client in the story got—want it enough to call you for a repeat performance.
What Makes a Good Case Study or Testimonial? Here are some thoughts.
Case Studies Works best with a longer, more involved process Choose something that is a perfect example of your work Pick something that wasn’t easy—showcase your skills Make the story one that is easy for others to identify with Make sure you demonstrate the solution process If possible, use the names and companies Incorporate the five Real
