Building Case Studies and Testimonials that Sell
Story elements to tell a dramatic and engaging tale Testimonials Should be a statement of satisfaction and results Try to make it specific Give the client a guide for structure’s sake—coach them on providing a statement of what was wrong, what you fixed and how it’s made life better Because they’re shorter, testimonials won’t be as involved or dramatic as a case study
Where can you use case studies and testimonials? Everywhere. Include them prominently on your web site. Feature them on your blog. Incorporate them in brochures and newsletters, and on your push pages and squeeze pages. Videotape satisfied clients and include the video in commercials, infomercials and in web video. Provide a call-in number and let happy clients record an audio testimonial. Encourage clients to provide testimonials or recommendations on your social media sites like
