Burger King
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beetroot and fried egg to the Whopper, beer in Germany, Italy and Spain, and halal or kosher products in the middle East and Israel. To generate additional sales, BK will occasionally introduce limited time offers (LTOs) that are versions of its core products or new products intended for either long or short term sales. Items such as the Texas Double Whopper and various sandwiches made with mushrooms and Swiss cheese have been rotated in and out of its menu for several years while products such as its 1993 offering, a Meatloaf Specialty Sandwich and limited table service along with special dinner platters, failed to generate interest and were discontinued.
A meal including small french fries, a Whopper, Jr., a drink, and packets of Heinz ketchup
In order to appeal to as many demographic groups as possible and better compete with its fast food restaurant competitor
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