Burger King
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including several new or revamped chicken products, a new salad line and its BK Joe brand of coffee. Some of the new products, including its Enormous Omelet Sandwich line and the BK Stacker line, brought negative attention due the large portion size, amounts of unhealthy fats and trans-fats. Many of these products feature higher quality ingredients like whole chicken breast, Angus beef, natural cheeses such as Cheddar and pepper jack. Again, not all these products, such as the BK Baguette line, have met corporate sales expectations.
Advertising
Main article: Burger King advertising
A Burger King advertisement on a bus stop in Seoul, South Korea.
Burger King has employed varied advertising programs, both successful and unsuccessful, since its foundation in 1954. During the 1970s, output included a memorable jingle, the inspiration for its current mascot
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