Burger King
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characters from the film. This promotion was one of the first in the fast food industry and set the pattern that continues to the present. BK’s early success in the field was overshadowed by a 1982 deal between McDonald’s and the Walt Disney Company to promote Disney’s animated films beginning in the mid 1980s and running through the early 1990s. In 1994 Disney switched from McDonald’s to Burger King, signing a ten film promotional contract which would include such top ten films as Aladdin (1992), Beauty and the Beast (1991), The Lion King (1994) and Toy Story (1995). A partnership in association with the Pokmon franchise at the height of its popularity in 1999 was one of the most successful in the industry, rivaled only by McDonald’s/Ty Beanie Babies cross-promotion in 19992000.
Shortly after the acquisition of Burger King by TPG Capital, L.P. in 2002, its newly hired
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