Burger King
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the economy during the financial crisis of 2007-2010 the company’s business has declined while its immediate competitions, McDonald’s, has grown.
Franchises
Main article: Burger King franchises
When Burger King Corporation began franchising in 1959, it relied on a regional franchising model where franchisees would purchase the right to open stores within a defined geographic region. These franchise agreements granted BKC very little oversight control over its franchisees and resulted in issues of product quality control, store image and design and operations procedures.
This model remained in place until 1978 when the company hired McDonald’s executive Donald N. Smith to help revamp the company. Smith initiated a restructuring of all future franchising agreements, disallowing new owners from living more than one hour from their restaurants, preventing
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