Business Directory Software – Sell Services On the Internet
provide your telephone number and address of its location in each page of your site, it also helps that people know how to contact you. Finally, be sure to include an opt-in form which provides valuable information for free, in exchange for the email addresses of its visitors. For example, if you are a realtor, you could offer a free downloadable book which tells everyone what buyers need to know before making a purchasing decision.
You should consider your opt-in list as the second most important function of your business directory website (The first is to achieve actual records or sales, of course!).
This is because its opt-in list allows you to keep in touch with your prospects and send email filled with valuable information for free, with this you can build a relationship with them and thus it presents more opportunities to offer their services in future.