Can sales 2.0 help your sales strategy?

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requirements to the dynamic, easy to update, media rich Web we experience today.

SALES 2.0 IS FLEXIBLE

Sales 1.0 was regimented, scripted and inflexible. In the dynamic world of Sales 2.0 we will need to ditch the pitch, loose the scripts, and learn to adjust our sales process to the needs of the customer. Organizations that are focused on forcing customers to modify their buying habits to match our sales process will loose sales. The most successful organizations will embrace change and do their best to balance budgetary needs, client needs, and the leading edge of technology to have consistent high quality customer experiences.

SALES 2.0 ORGANIZATIONS DEMONSTRATE TRANSPARENCY

In Sales 1.0 sales organizations tried there level best to hide as much information from the customer as possible. They had hidden

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