Canon EOS-1D Mark IV with Vincent Laforet – Shooting with EF Lenses 3/10

One of the advantages of an EOS HD-SLR production is the variety of EF lenses to chose from: From ultra-wide primes to superfast telephotos, versatile zooms, tilt-shift, macro lenses, and more. See how Vincent uses different lenses to create unique shots for his commercial.
Video Rating: 5 / 5

NEW YORK (YouTube.com/AdAge) — Graphics software giant Adobe, which has shifted 74% of its entire advertising budget to digital venues, is making similar changes with its product launches. CMO Ann Lewnes cites two reasons for abandoning traditional product launch strategies: high cost and limited reach. The latest launch of Adobe’s CS4 suite of creative programs went completely digital. And the difference, according to Ms. Lewnes, was quite dramatic.
Video Rating: 5 / 5

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