Copywriting Is The Life Blood of Any Business
bells. It was a failed mail-order product. He turned it into a historic success by simply renaming it mother-in-law’s earrings in his advertisements. He found his most eager customers among the newly-weds and the rest, as they say is history. This is the magic of copywriting.
The next few decades saw the marketing and buying of over 20 products and his dexterity lay in selling about a million units of each product. It did not take long to establish him as a noted marketing guru of the century. This is one example of his copywriting acumen:
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