Copywriting Is The Life Blood of Any Business
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Gary Halbert was one of the greatest copywriters that walked the earth. He loved to teach the art of copywriting. In one of his great letters he wrote:
I want you to imagine what the best thing in the world would be, that could happen to you from a sales point-of-view. How about this? What if some hotshot reporter who works for the L.A. Times, the New York Times, or some other big circulation magazine, happens to purchase one or more of your products and/or services… and…He Falls In Love With What You Are Selling! Whooee! He loves your goods so much he races back to his typewriter and he writes a full-page “rave review” about whatever it is you are selling. Let’s say
