Copywriting Is The Life Blood of Any Business
it’s a book about how to make money in real estate, OK?
What would our reporter do as he starts to write his rave review? Well, maybe he’d start with a headline like this:
New Book By San Diego
Man Reveals An Almost
Magical Way To Make Money
In Today’s Real Estate Market!
Hmn? How’d ya like it so far? OK, what would our rave review writer write next? Maybe something like… DATELINE SAN DIEGO. And, after that, maybe his first sentence will be something like…
“If you are interested in making money in real estate, there is a new book you must read.”
And what would our rave reviewer say next? Maybe something like…
“Here’s why.”
And what would he tell them next? He’d tell them… why. He’d tell how the book clearly
