Copywriting Tips: 13 Steps To Creating The Perfect Sales Letter Template
reader’s attention. The best way to get your reader’s attention in your headline is to tug at an emotion, like fear, insider secrets that no one else knows, or how to do something.
Then, you have mini-headlines that are scattered throughout your text. Usually they contain a benefit and are meant to draw the reader’s eye to a certain section of text. They are in a larger font although smaller than the primary headline and in a different color than the text of your letter.
2. Greeting. Start your letter with “Dear Target Market Name”, a date, and your geographic location.
3. Introduction. This is section where you reiterate the details of a particular problem suffered by your target market, empathize with those who have a similar problem, outline why it’s important to seek a solution, and begin to drop hints that you’ve got the solution to this
