Copywriting Tips: 13 Steps To Creating The Perfect Sales Letter Template
have purchased and used your product and gained the benefits that you promise, the reader feels more certain that they can purchase it, too, and receive similar benefits. Make your testimonials believable by including a photo, web site URL, phone number, audio, or video of the person giving the testimonial. The more that your visitor can identify with the person giving the testimonial, the more likely she is to purchase from you.
8. Product details/benefits. Here’s where you get to break everything down for your reader, with all of the details of all of the specific components of your product.
9. Your offer and bonuses. Your offer can make or break the sale of your product. Make the offer so irresistible that your reader can’t help but think, “I’ve gotta get that!” When you add bonuses to the mix, you increase the value of the offer immediately. Make sure that
