Copywriting Tips: 13 Steps To Creating The Perfect Sales Letter Template
your bonuses are directly related to your main product so that your reader sees the enhanced value.
10. Guarantee. Make your reader feel safe by offering an iron-clad guarantee that takes all the risk out of the purchase.
11. Price justification. Compare your pricing to other products/services that you sell, or to items your reader might use regularly. Your goal here is to make the price a non-issue for the reader by reminding her how much continuing to deal with this problem is costing her.
12. Final call to action. Again make your offer here, with clear, specific instructions on how your reader can purchase the product. Remind her of your guarantee and any bonuses she receives for purchase. Remind your reader why she should take action now, and include a sense of scarcity here, as in time limits, product limits, or limiting the bonuses to the few xx number
