Copywriting Tips: 13 Steps To Creating The Perfect Sales Letter Template
of orders.
13. Closing and postscripts (P.S.). Sign off on your letter and include at least one post-script. The post-script serves as a a powerful place where you give readers a reason to go back and consider the offer. Believe it or not, the P.S. the third most-read section of your sales letter, so don’t forget to include at least one. The P.S. is also the last place many of your readers will end up after reading your offer – just before they leave. Your P.S. needs to be the last persuasive offer to get them to stay and buy.
When you follow these 13 steps, you have now created a powerful sales letter. By following this 13-step formula, any online business owner can create an effective sales letter that sells her product or service.
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