Corporate Video Production – The Importance Of The Script
where to spend the majority of it. When it comes to the final product, it is very hard to make a bad script look good in video, and for 9 out 10 production companies it is equally hard to make a good script look bad.
Here are some points to consider when writing your script:
The first thing to think about when preparing a script is to put yourself in the audience’s shoes. Write the script for them not yourself. You should keep in mind the audience will be taking in the information through a special filter called “what’s in it for me?” Your script needs to cater exactly for that question. Use shorter sentences – These are a lot easier for a presenter to read, an actor to remember and the audience to process. Before finalising your script read it out load. The spoken word can vary greatly from the written work. Remember that time is a precious commodity –
