Corporate Video Production – The Importance Of The Script
so keep it brief. Be wary of a director who says they cannnot make a 5-7 minute presentation work. Amazingly, there have been training videos of 1 minute duration produced recently for a major multi national organisation. These have been so effective that they have been translated into several languages for viewing throughout the world. And remember, the average duration of a television commercial is 30 seconds! Avoid the temptation to use jargon or slang.
So there you have it. While there are a number of important steps to undertake in the video production process, preparing a good quality script will go a long way in allowing you to deliver your message in the most effective way possible.
Channel 1 Creative Media produces a range of corporate video production; from induction videos to TV advertising. For more information, visit http://www.channel1.com.au/ They also produce a range of off-the shelf safety DVDs and training videos for the workplace.
Article from articlesbase.com
