Corporate Video Production – The Importance Of The Script

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by dramatomy.com

Corporate Video Production – The Importance Of The Script

Ever thought about producing your own corporate video? Television is a fantastic medium for selling a message, as it is the number one source of information for many people. There is no better way of communicating, training, or telling the world about your products or services than through the use of video, whether it be via DVD, CD or online. It not only guarantees you continuity of message, but it is an extremely economical way to communicate to any type of audience, from those geographically spread around the country, to a singular self-paced learning session.

Planning and preparation are key components to a successful video production. In fact, the most important component of any video is the script. The script is the blueprint for any video production. If you are going to spend a lot of time anywhere throughout the production process, this is

where to spend the majority of it. When it comes to the final product, it is very hard to make a bad script look good in video, and for 9 out 10 production companies it is equally hard to make a good script look bad.

Here are some points to consider when writing your script:

The first thing to think about when preparing a script is to put yourself in the audience’s shoes. Write the script for them not yourself. You should keep in mind the audience will be taking in the information through a special filter called “what’s in it for me?” Your script needs to cater exactly for that question. Use shorter sentences – These are a lot easier for a presenter to read, an actor to remember and the audience to process. Before finalising your script read it out load. The spoken word can vary greatly from the written work. Remember that time is a precious commodity –

so keep it brief. Be wary of a director who says they cannnot make a 5-7 minute presentation work. Amazingly, there have been training videos of 1 minute duration produced recently for a major multi national organisation. These have been so effective that they have been translated into several languages for viewing throughout the world. And remember, the average duration of a television commercial is 30 seconds! Avoid the temptation to use jargon or slang.

So there you have it. While there are a number of important steps to undertake in the video production process, preparing a good quality script will go a long way in allowing you to deliver your message in the most effective way possible.

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