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Corporate Video Production – The Shot List
As mentioned in a previous article the most important component of any video or DVD production is the script. We would liken the importance of the script to the importance of a house foundation. Build on sand and you will end up with an inferior product.
Once you are happy that the words communicate the message effectively, in other words they “sell the story” to the target audience in a clear and concise manner, the next step is to think about what pictures need to be captured to “tell the tale” visually…… A shot list.
While thinking about the shot list, you need to consider in the first instance the best way to “treat” the presentation, in other words, how the final product will look. To communicate to your target audience, will you need a short, sharp and edgy feel to arouse and motivate the viewers? Or perhaps, would your
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