Cost Effective Small Business Marketing Strategies and Tips – Part Four
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than your product.
–Remember a TV’s volume may be muted so tell your story visually!
Outdoor Ads
I really don’t like Outdoor Ads because most aren’t visual enough or have an ad conducive to someone driving by it at 55 mph. If your Ad tells someone to Exit Now; has a big arrow; something very Visual, and your Ad is in a good location, then maybe it might be worthwhile. Things like Next Exit or Two Miles Ahead work, while being a constant reminder to commuters. An Outdoor Ad can establish an Identity for your business. However, these ads can be very expensive depending on the location.
–Use no more than Five Words; use one large Graphic; make sure it is well illuminated.
–If it is a Digital Board, make sure your Ad stays up long enough for passer bys to visually take it in and act on it.
–Consider sharing the Billboard with another
