Cost Effective Small Business Marketing Strategies and Tips – Part Four
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Customer Experience
–Recognize Achievement
–Introduce a new team member
–Holidays
–A Thank You for a demo, presentation, sale, no sale, referral
Note: If possible, I prefer Direct Email over Direct Mail because it is instant, automated, easily tracked and cost effective. However, obtaining good email lists without violating Spam Laws can be a challenge. Always consider using Direct Mail with Email or Point to a Website with Direct Chat to enhance the dialogue and personalize your campaign.
Resource: Consider getting the Magazine Direct Marketing to learn as much as possible about the art of Direct Mail.
More Direct Mail Tips:
–Keep a detailed database and manage your mailings with a Customer Contact System.
–Repeat important items / benefits
–Photos are good and increase response rates
–Best
