Cost Effective Small Business Marketing Strategies and Tips – Part Four
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individual Direct Mail months are January, February and October. Best business Direct Mail months are January, February and March.
–Offer a Free Trial or Free Product
–Bundle your Product and Service Offerings
–Offer payment terms, discounts and a guarantee
–Address the reader / audience directly and personally
–Keep your wording short and concise
–Provide a list or Problems, Benefits and the corresponding solutions
–Test Mail until you have all the kinks out
–Repeat mailings combined with email and phone really increase your odds of success
–When marketing to Business Owners or Executives do not use labels. And follow the mailing with a handwritten note.
–Consider putting a Teaser on the envelope and don’t forget that a great Teaser location is the back of an envelope
–A handwritten P.S. gets
