Cost Effective Small Business Marketing Strategies and Tips – Part Four
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people’s attention – use it wisely. I.e. Call to Action, an Added Benefit, a Bonus, Discount, etc.
–Toll Free Phone Numbers can triple your response rate.
–Treat every Direct Mail order as a Rush Order.
–Test, Test, Test to ensure your Direct Mail will work. Your goal is to break even during the testing period.
–Include publicity about your Company on your mailings
–Test many different lists to find the best ones
–Check out Direct Mail News
Post Cards
I like Post Cards over a letter. Why? No decision whether to open or not. Costs 1/3 less. Easy and quick to print yourself. Post Cards force you to be concise, which can be the main reason they are so effective.
–Consider using Email Audio Post Cards
Combine Direct Mail with Email
The combination of mail and email can double your response rate. You can
